Guest conversationS4 E33
AIStrategyDecisions

AI gives you the average, not the edge

Roger Martin explains the four-word question he uses in boardrooms and why a mode-seeking machine cannot make a distinctive strategic choice for you.

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Three ideas worth keeping
01

Ask what would have to be true before arguing over what is true.

02

AI is excellent at finding the middle of the distribution.

03

A strategy that looks like everyone else's is not worth having.

If everybody else is doing it, it is not a distinctive strategy.

Roger L. Martin
Editorial outline

Follow the useful thread.

Opening question

Cathal establishes the tension behind the episode and asks where the accepted workplace answer stops being useful.

Guest idea · 18:19

Ask what would have to be true before arguing over what is true.

Take it offline

Cathal and Annette test the idea against real working life and turn it into a question a listener can use next.

SUM UPAI gives you the average, not the edgeThink · Read · Act
Take it into the week

The one-page Sum Up.

The key ideas and one thing to try, in a summary you can keep.

Download the Roger Martin Sum Up
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