The Strategy Framework That Took Sephora to 16 Billion

The final listener questions episode of Better at Work, Season 4.

This week is Cathal and Annette closing out the season's questions before next week's wrap, with the stories that stuck with them and a look ahead to Season 5.

Annette shares the story of Pauline Wald, a banking executive who walked 2,000 kilometres across France and Spain to find what her successful life had been missing.

Cathal gets honest about a habit a lot of us share, starting the day with the easy task instead of the hard one, and the idea from this season that made him rethink it.

We also revisit the biggest ideas from our recent conversation with Roger Martin, ranked the number 1 management thinker in the world, and the questions you have already sent us for next season.

What we cover:

• The banker who walked 2,000km to find what success had left out

• Why successful people do the hardest task first

• What you want us to cover in Season 5

• The Roger Martin strategy ideas that stuck, including: what would have to be true?

• How a former Sephora CEO scaled with the same framework

Got a career dilemma for Season 5? Send it to us at betteratwork.net.

Next week: our Season 4 wrap, recorded in person in London.

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